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Your search for keyword: Strategic Marketing B2B returned 236 results.
 
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Customer Relationship Management (CRM) | Wireless Technologies and Mobile Computing | Customer Experience Management (CEM) | Social Networks and Community Management | Mobile Device Management | Customer Service (General) | Business to Consumer Web Commerce | Customer Data Integration | Sales Management | Customer Information Management/ Customer Databases

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Analyst Research IBM Synchronizes its Commerce 2.0 Strategy with ‘Smarter Commerce’ Initiative by IBM

March 31, 2011 - (Free Research) In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C).
(ANALYST BRIEF) VIEW ABSTRACT | GO TO

B2B Benchmark Assessment for B2B Services Sector by IBM

January 30, 2012 - (Free Research) Take the time now and find out how your organization's sales processes to configure, price and quote complex business-to-business (B2B) offers ranks against the market leaders in the B2B services, communications, software, IT services and B2B advertising sectors.
(ASSESSMENT TOOL) VIEW ABSTRACT | GO TO

Reinventing the Web Channel to Maximize B2B Sales and Customer Satisfaction by Oracle Corporation

April 26, 2011 - (Free Research) As e-commerce continues to grow, customer expectations for B2B e-commerce are changing rapidly. Business to business (B2B) companies that wish to grow and become more profitable are realizing that the old ways of doing business are insufficient and are investing in e-commerce platforms.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Customer Data Management- Breaking down data silos for improved business outcomes by Equifax

December 07, 2011 - (Free Research) This paper reviews the current problems with data silos and how customer data management services can help companies create a consolidated view of their customers and ultimately increase their revenues.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Art of Social Sales by Oracle Corporation

November 30, 2009 - (Free Research) Read this paper for a discussion from some of the top corporate leadership and thought leaders on how social selling, a.k.a. Sales 2.0, works in specific industries. Listen to what they have to say about how high tech, non-profits, retail, sports, and telcos do it.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

IT in the UK SMB (Small and Medium sized Business) Sector by ComputerWeekly.com

January 04, 2012 - (Free Research) This report from Knowledge Peers and Pierre Audoin Consultants (PAC), reveals what leaders of Small and Medium-Sized Businesses (SMBs) think of IT – its strategic value, its potential, and the changing way in which it is being used in their organisations.
(IT BRIEFING) VIEW ABSTRACT | GO TO

CW Buyer's Guide: Customer Relations (CRM) by ComputerWeekly.com

October 05, 2011 - (Free Research) This nine-page Buyer's Guide to Customer Relationsip Management (CRM) analyses the factors CIOs and senior IT professionals will need to consider as they plan their CRM strategies.
(ESSENTIAL GUIDE) VIEW ABSTRACT | GO TO

How to manage emerging technology in IT by ComputerWeekly.com

February 10, 2011 - (Free Research) Different Emerging Information Technologies (EIT) have different impacts upon a business. Some EIT should be used as technical tools for supporting business to make business more efficient or effective; othersshould be used as strategic tools for leading, not merely supporting, a business to make a difference.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Bloomberg BusinessWeek - How To Achieve a Great and Profitable Customer Experience by SAP America, Inc.

March 23, 2011 - (Free Research) Read this first of four reports based on a global survey of executives on customer experience management, as well as interviews of SAP customers and industry influencers and analysts. (Bloomberg Businessweek Research Services, 2011)
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Become an Innovative Sales Manager in 4 Virtual Steps by Citrix Online Go To Meeting

January 13, 2012 - (Free Research) This SellingPower white paper explores four strategic ways that sales managers can win by leveraging virtual tools for internal team collaboration, client presentations, training and more.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Mobile Music Opportunities - market size, strategic analysis and forcasts by ComputerWeekly.com

February 24, 2011 - (Free Research) Music services on the mobile handset are uniquely positioned to become a key platform within the music industry. Since the turn of the millennium, sales of physical music – CDs etc. – have slowly declined yearon-year, largely as a result of online piracy.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CW+: Mobile ticketing market analysis, strategic opportunities and forecasts by ComputerWeekly.com

March 09, 2011 - (Free Research) This  whitepaper focuses on mobile  ticketing.  Juniper Research defines a mobile ticketing user as “someone who stores a ticket on their mobile  device for later redemption” at the point of travel, the music venue, the cinema etc.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Gartner: Social, mobile and analytics to push CRM through 2015 by Infor CRM

February 07, 2012 - (Free Research) This tip guide from SearchCRM.com shares Gartner's expert insights on the fragmented social customer relationship management (CRM) market and how it will continue to evolve in the next three years.
(EGUIDE) VIEW ABSTRACT | GO TO

Gartner predictions around Social CRM by Infor CRM

February 08, 2012 - (Free Research) This tip e-guide from SearchCRM.com features insight from Gartner's 2011 Magic Quadrant for social customer relationship management (CRM). Read this now to learn what challenges are cropping up in CRM, how social media is affecting CRM strategies and what the future of social CRM looks like.
(EGUIDE) VIEW ABSTRACT | GO TO

Integrate Advanced Analytics with Salesforce.com for Greater Business Insight by Business Objects

January 2008 - (Free Research) The need for strategic information by department and executive managers is driving the transformation of tactical departmental systems into enterprise solutions, regardless of the size of the company employing the solutions.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Computer Weekly Special Report: Fujitsu by ComputerWeekly.com

January 2011 - (Free Research) Fujitsu has been an insular company, with a market centred in Japan. Does it have what it takes to reinvent itself as a well-represented global player, with cloud computing at its heart?
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Booz&Co: M-Commerce Comes of Age. Collaborate to Succeed by ComputerWeekly.com

September 2011 - (Free Research) This perspective paper covers the forces that are driving the m-commerce market, the benefits available, and the kinds of business models and partnerships that are seeking to achieve that credible scale over time.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Booz&Co: M-Commerce Comes of Age. Collaborate to Succeed by ComputerWeekly.com

October 2011 - (Free Research) This perspective paper covers the forces that are driving the m-commerce market, the benefits available, and the kinds of business models and partnerships that are seeking to achieve that credible scale over time.
(WHITE PAPER) GO TO WHITE PAPER

The Network Evolution University: Next Generation Networks by SearchNetworking.com

November 2011 - (Free Research) In order to combat the ever-evolving challenges of today’s networks, it’s time to head back to school in our exclusive Network Evolution University – Featuring three distinct classes and nine progressive learning lessons that explore all there is to know about next generation networks and how to overcome the challenges they present.
(VIRTUAL SEMINAR) VIEW ABSTRACT | GO TO

Mobile Web 2.0 - opportunities in advertising and presence-based services by ComputerWeekly.com

December 2010 - (Free Research) The mobilisation of Web 2.0 is fostering new partnerships and rivalries throughout the value chain.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Advancing Enterprise Mobility to Improve Sales and Service by SAP America, Inc.

March 2011 - (Free Research) Explore the latest thinking on use of mobile technology to deliver business value by enabling sales and service processes – and transform processes across the enterprise. Business software vendors can best support their customers by collaborating with strategic partners to co-innovate and foster a mobile ecosystem.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Executive Brief Smarter Commerce is redefining value chain visibility by IBM

November 2011 - (Free Research) Putting the customer at the center of your operations is not a new idea, but truly operationalizing this strategy can be challenging. Read this paper to find out how to improve collaboration and visibility for your customers and partners and deliver consistent and predictable outcomes by synchronizing your entire value chain.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Executive Brief Digital Transformation: Creating New Business Models Where Digital Meets Physical by IBM

November 2011 - (Free Research) As businesses embrace the digital revolution, they're rethinking what customers value most and creating operating models that take advantage of what’s newly possible for competitive differentiation. This report is designed to provide senior executives with analysis and insight on how fast and how far to go on the path to digital transformation.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Export Operations & Compliance Benchmark Report: Going Global With Regulatory Reform by SAP America, Inc.

January 2012 - (Free Research) This benchmark study from American Shipper covers U.S. export operations and compliance of more than 300 U.S. based exporters.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Business Skill Courseware by SkillSoft Corporation

SkillSoft’s Business Skills Library focuses on behavioral skills that are designed for business professionals and key to performance regardless of job responsibility, as well as the skills and knowledge that are relevant to the various areas of functional responsibility in today’s business organizations. 
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