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Customer Relationship Management (CRM)
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Wireless Technologies and Mobile Computing
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Data Security
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eGuide: Securing Corporate Data on Your Laptops by Dell, Inc. and Intel
September 01, 2009 - (Free Research) In this series, independent information security expert and noted author Kevin Beaver discusses laptop security issues he has recently seen in the field that you may not have considered or that you might be looking at from the wrong perspective.
The Semantic Dialogues by Progress Software
August 28, 2009 - (Free Research) The Semantic Dialogues tells the story of how National Networks, a fictional telecommunications service provider, pursued and achieved data interoperability within their SOA.
Winning the Future: The Business Case for Rapid Transformation by Progress Software
August 27, 2009 - (Free Research) Transformation has become an overused buzzword, but its real meaning remains important. Under the microscope, operations transformation is about integrating operations silos and processes, merging disparate units in the wake of acquisitions, and reducing operational expenses.
Using Supply Chain Performance Management Strategically by SAP America Inc
November 05, 2009 - (Free Research) Paralleling the explosion in materiel sourcing over the past decade, corporate supply chains have grown strikingly more complex because of a greater amount of outsourcing, increased globalization and a more complex regulatory environment.
How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline by Genius.com
October 07, 2009 - (Free Research) In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
Content Mapped to Buying Stages Powers Nurturing Results by Genius.com
October 07, 2009 - (Free Research) This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.
Creating Sales Opportunities with Lead Scoring by Genius.com
October 07, 2009 - (Free Research) Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
The Science and Art of Selling by Genius.com
October 07, 2009 - (Free Research) This white paper shows how scientific studies of marketing and sales effectiveness are now yielding information that can help an organization better tune its sales and marketing efforts.
Using Advanced Analytics: Gain Insight into Your Revenue Stream by SAP BusinessObjects
October 26, 2009 - (Free Research) Read this paper to learn how analytics can help you leverage the right combination of people, processes, and information. With analytics, you can analyze your sales and marketing processes to gain insights more quickly and improve business performance. Read on to learn how by using analytics you can increase top-line revenue.
Advanced Reporting for Salesforce by SAP BusinessObjects
October 19, 2009 - (Free Research) As a salesforce.com customer, you understand gathering data is only the first step towards success. Reports from Salesforce still require a lot of hands-on manipulation to get to the level of insight you and your executives need to make effective decisions.
CRM and Social Networking: Engaging the Social Customer by Microsoft
June 09, 2009 - (Free Research) As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions.
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