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How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline by Genius.com
October 07, 2009 - (Free Research) In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
Creating Sales Opportunities with Lead Scoring by Genius.com
October 07, 2009 - (Free Research) Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
Using Webinars to Engage Prospects by Citrix Online
August 19, 2009 - (Free Research) View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages.
Improving Marketing Measurements, Operations, & ROI by Citrix Online
August 19, 2009 - (Free Research) Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? View this Webinar archive with Jim Lenskold, author of the recent MarketingProfs ROI study, to discover what sets the top tier of "highly effective and efficient" marketing organizations apart from others.
Oracle Accelerate - Not Just Smart but Timely by Oracle Corporation
March 01, 2009 - (Free Research) This paper gives you an overview of how Ovum has helped penetrate the upper-midmarket. Even when the slowing growth of the market hasn't.
CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution
July 23, 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
Enabling The Lean Enterprise: A Three-Tiered Approach to Improving Your Operations by SAP America Inc
June 02, 2009 - (Free Research) Recently, many businesses have used lean principles to move from a decentralized
corporate management mode to a hybrid model - recognizing that different functions require different levels of centralized management to be efficient
and effective. Read this whitepaper to learn a three-tiered approach to improving your operations.
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