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Browse Directory>   Business Solutions>  Sales and Marketing>  Marketing Management
 
ALL RESULTS SOFTWARE SERVICES & RESELLERS HARDWARE RESEARCH LIBRARY
 
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Product Management - Agile or Waterfall Development: 5 Common Sense Rules to Get the Best of Both by ZIGZAG Marketing, Inc.
July 2008 - (Free Research) Agile versus waterfall development isn’t really about the product development methodology, it’s about delivering top quality products in a reasonable time that solve high impact problems for a broad market.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Product Management: 3 Tactics for Exerting Stronger Influence & Leadership by ZIGZAG Marketing, Inc.
July 2008 - (Free Research) The most absent and overlooked role in the entire product delivery cycle is the functional designer. Ironically, it may have a greater impact on the success of a product than any other role.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Solutions Marketing – The New Product Marketing by ZIGZAG Marketing, Inc.
July 2008 - (Free Research) This paper examines how IT companies can better align their marketing efforts. It highlights a framework that allows IT vendors to deliver the right products to the most lucrative markets and communicating value propositions in plain English.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

SageCRM: Part of the Sage Accpac Extended Enterprise Suite by Sage Software.
July 2008 - (Free Research) SageCRM is a powerful, easy-to-use customer relationship management solution that integrates directly with Sage Accpac ERP, also you can synchronize your sales, marketing, and customer care activities across your organization.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Essential Email Marketing Deliverability Guide by Listrak.
January 2008 - (Free Research) In this white, learn ways to ensure e-mails in your marketing campaign bypass internet filters and escape junk mail folders. The experts at Listrak have the details for you.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Dynamic Content in Action: DiscountBeautyCenter.com Case Study by Listrak.
January 2008 - (Free Research) Listrak's marketing and professional services departments teamed up to help DiscountBeautyCenter.com, an online supplier of brand name cosmetics, fragrances, and professional beauty supplies.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Wireless LANs Standards: Where Are We Now? by Burton Group.
July 2008 - (Free Research) Not all standards are created equal. Some are technically elegant but achieve little market adoption. Others are broadly deployed. The Institute of Electrical and Electronics Engineers (IEEE) 802.11 wireless local area network (WLAN) standards have achieved international success.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Improving Data Center Energy Efficiency: A Holistic Approach by Burton Group.
July 2008 - (Free Research) The need for more compute power and network storage shows no sign of stopping anytime soon, and data centers are already low on power. While energy-efficient technologies exist, they are not a panacea. Technology must be combined with...
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Benefits and Advantages of Recording and Archiving Calls by Teleformix.
July 2008 - (Free Research) ECHO digital recording solution brings a whole host of advantages, including dispute resolution, liability management, evaluation support, and more.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Register to Access the Gartner Report: Magic Quadrant for Software Change and Configuration Management for Distributed Platforms, 2008 by SERENA Software, Inc
June 2008 - (Free Research) If you need an objective view of the vendors and tools that comprise the SCCM market, read Gartner's Magic Quadrant report for an analysis of the leaders in this market.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Streamlining Marketing Management and Processes, a Merrill Lynch Success Story by Aprimo, Inc.
June 2008 - (Free Research) This 2002 case study details Merrill Lynch’s GPC Marketing team that successfully implemented Aprimo’s Planning & Financial Management solution to better manage their $100 million-plus marketing spend.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Gartner's Magic Quadrant for Marketing Resource Management by Aprimo, Inc.
June 2008 - (Free Research) MRM is a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities by Aprimo, Inc.
June 2008 - (Free Research) An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Akamai Application Performance Services for the Manufacturing Industry by Akamai Technologies (E-mail this company)
Manufacturing web sites serve a dual role. Extranets keep suppliers and dealers productive and also provide media-rich B2C sites with personalized, engaging content and applications for brand-building and self service. To succeed, manufacturers like Audi, Toyota, and Nissan rely on Akamai. 
(SERVICE)GO TO DETAILED REPORT

Delivering Reports, Plans and Metrics for Better Marketing by Cognos Incorporated
August 2008 - (Free Research) Learn how IT can help deliver critical business information for Marketing resulting in less guesswork, greater customer value, and greater return on investment.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Secret behind Successful Retention Programs: Next-Generation Analytics by Portrait Software.
April 2008 - (Free Research) The theme of this webcast is that analytics drives better marketing decisions and improves customer retention. It examines the shift away from creative dominated marketing to one driven by analytics, where customer insight produces optimal results.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Software as a Service (SaaS) can Solve Real World Business Challenges by SpringCM
May 2008 - (Free Research) See how the on-demand delivery model can solve these challenges and are already being used by companies such as Avon, Stratus Technologies, GE and many others.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Forum Management for Complex Business Requirements by Gurango Software Corporation (E-mail this company)
The FORUM Management Series is program management software for organizations offering program services, including training and education, events, publications, and membership management. These highly specialized program services provide companies with completely integrated marketing, sales, operations, e-commerce, and accounting solutions. 
(SOFTWARE PRODUCT)GO TO DETAILED REPORT

That Was Then This Is Now: The New Rules of Email Marketing by Silverpop Systems Inc.
August 2008 - (Free Research) To make an email program succeed and thrive, marketers need to constantly evolve their email programs to improve relevancy.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc.
August 2008 - (Free Research) This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

8 Seconds to Capture Attention: Silverpop’s Landing Page Report by Silverpop Systems Inc.
August 2008 - (Free Research) It’s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics by Silverpop Systems Inc.
August 2008 - (Free Research) Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information etc, and it also provides marketers a rich opportunity to develop strong customer relationships.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Enterprise Benefits of Real-Time Contact Center Performance Management by Genesys Co.
July 2008 - (Free Research) Real-time CCPM solutions give contact center management an objective and quantifiable method for identifying, capturing and communicating customer or operational issues quickly enough to prevent them from causing more damage.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Social Media Marketing by HubSpot
June 2008 - (Free Research) In this webcast Mike Volpe, VP of Marketing for HubSpot discusses why social media is important. Social media’s state of mind, 3 types of social media and its measuring results will also be discussed.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Akamai Application Performance Services for the Manufacturing Industry by Akamai Technologies.
Akamai Technologies managed services address core weaknesses of the public Internet, using the Akamai platform - 25,000 servers across 69 countries - to detect and avoid problem spots. 
(SERVICE)GO TO DETAILED REPORT

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